It’s in the Cards: Why Lists Matter to Creative
Continuation lists can give a writer or art director a lot more information to help shape your creative than you might think.
Say you’re prospecting for a health care group that serves cancer patients. Your account executive and list broker have tested many lists and have established a group of continuation lists to roll out into general acquisition. One of these is the Tufts University Health & Nutrition Letter. Take a look at that datacard, which appears here to the right.
- Companies:
- Association of Fundraising Professionals
- People:
- Willis
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
