It’s in the Cards: Why Lists Matter to Creative
From a copy standpoint, that tells us at least two things we can use.
First, these prospects are educated enough to want a fair amount of information about the cause. So, in addition to employing high emotion and urgency, we’ll want to give them solid information about the organization — facts and figures to back up what we say.
- Companies:
- Association of Fundraising Professionals
- People:
- Willis
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
