It’s in the Cards: Why Lists Matter to Creative
Second, they also are concerned about their own health, so it could be a good idea to use some (very subtle!) language to remind them of their own vulnerability, that they or someone they love might need this kind of help someday. We also discovered that 72 percent of the Harvard Health Letter’s readers are age 55 and up, mere youngsters in the fundraising scheme of things. A 2005 study published by the Association of Fundraising Professionals, has shown that these baby boomer donors differ from their older counterparts in a number of important ways.
- Companies:
- Association of Fundraising Professionals
- People:
- Willis
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
