It’s in the Cards: Why Lists Matter to Creative
This opens the door to a whole new host of creative opportunities. With this information you can begin crafting multiple control packages, each tailored to a certain profile. Think how this can expand the influence — and the fundraising power — of an organization!
These examples just scratch the surface. You can see datacards offer a wealth of information — facts you can use to add emotional and persuasive nuances to your copy and design, facts that can help you better understand who you’re talking to and find more effective ways to influence them. FS
- Companies:
- Association of Fundraising Professionals
- People:
- Willis
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
