It’s Elementary

The letter does a good job of laying PPFA’s case, but it’s the pamphlet that really brings the message home.

The first panel of the pamphlet is white and sparse, save the word “Imagine … ” centered and written in black and an image of a crumpled ball of paper below it. When lifted, this first panel shows the inside panels of the pamphlet, the first with a black background and copy in reverse type reading, “Imagine going to your pharmacist, and getting this back instead of your medicine?” Below this, the crumpled ball of paper from the first panel is now uncrumpled and revealed to be a prescription for “The Pill.” Two more panels sum up PPFA’s case against pharmacy refusal, closing with copy that reads, “If you are as outraged as we are … if you share our concern to safeguard your most basic rights … please support our ‘Fill My Pills Now’ campaign.”