It’s Gold Awards Time Again!

The categories will be pretty much the same as last year, with some minor changes. Categories are:

* Direct Mail: Acquisition (50,000 or more mailed)
* Direct Mail: Acquisition (Fewer than 50,000 mailed)
* Direct Mail: Renewal (50,000 or more mailed)
* Direct Mail: Renewal (Fewer than 50,000 mailed)
* Special Appeal
* Package of the Year: The highest overall points-getter from among the other direct-mail winners
* Grand Control of the Year: Chosen from among the controls in the Who’s Mailing What! Archive
* E-philanthropy: For campaigns centered around e-mail and Web, with no direct-mail components
* Multichannel: For campaigns that combine any number of strategies, including direct mail
* Fearless Fundraising: For innovative, push-the-envelope campaigns that employ elements of mobile, guerrilla, social-networking or other cutting-edge strategies.