Shopping for a Cause
It's good to get — and even better to get through Giveline.
With business partner and former investment banker Brett Andrew, Cruver created Giveline, a consumption-based fundraising tool launched in May that allows nonprofit organizations to set up branded online stores, for free, in which they sell — and earn a percentage of the profits from — more than a million books, movies, music, games, software and gift certificates similar to online retailers like Amazon.com.
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