Shopping for a Cause

Giveline now has more than 35 stores for nonprofits, including the Leap of Faith Foundation, Mercy Home for Boys and Girls and AIDS Foundation Houston.

Visitors arrive to the stores either by clicking on a Giveline link on the nonprofit’s Web site or by going directly through Giveline.com. While the main focus is on popular CDs, DVDs, books and other items, stores include an organization’s logo in the top left of all pages, information about its mission and links to its Web site in a sidebar, and can also list featured products related to the nonprofit’s cause. Giveline organization clients can securely log in to the store to view transactions, make updates and build e-mail lists from store shoppers.