Shopping for a Cause

The service also offers a philanthropy program in which for-profit companies can host stores benefiting nonprofits of their choice. The store can be promoted to the company’s employees.

Its ability to be branded and customized makes Giveline more than a fundraising tool. “We are using the Giveline service in two ways,” says Raana Burnazian, director of development, marketing and communications for Spaulding for Children, a Houston-based nonprofit that finds families for abused, abandoned and neglected children. “One is to raise awareness about our organization, and the other is to have some fundraising outside of our strategic planning fundraising, which focuses around family foundations, federal grants, and individual and corporate giving.”