Shopping for a Cause

Spaulding features books relating to children on its Giveline storefront.

Giveline products are competitively priced, and listings show the original price of the item, the marked-down price and the percentage discounted. Shoppers can buy the product at the discounted price or pay the regular price and donate the discount amount to the organization. According to Cruver, 60 percent of Giveline customers donate the discount. Because of this and the fact that there is a direct line between the charities and the warehouses where the products are housed with none of the middle men common with affiliate programs and charity malls, Giveline delivers 15 percent to 16 percent profit margins to the organizations.