A Look Inside the Outside
It's important to get your envelope opened, but spending too much money on it can be self-defeating. Finding a balance requires testing ideas, new and old.
“What we’ve done a couple times is to use the indicia or the meter, but then … affix these beautiful faux stamps that may be tied to the organization’s mission … and that raised response rates,” she says.
Similarly, Lester says she’s seen organizations using personalized meter strips, the city name replaced by the organization’s name.
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