A Look Inside the Outside
It's important to get your envelope opened, but spending too much money on it can be self-defeating. Finding a balance requires testing ideas, new and old.
Another strategy that Crystal Uppercue, marketing manager for Rockville, Md.-based full-service printing and mailing company EU Services, sees is the use of multiple stamps that add up to full postage.
“The thought behind that is somebody’s actually put all of those stamps on that envelope,” she says, making it more personal and adding value.
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