A Look Inside the Outside
It's important to get your envelope opened, but spending too much money on it can be self-defeating. Finding a balance requires testing ideas, new and old.
Following is a round-up of strategies and techniques to show you what’s working in the industry, and what might work best for your organization.
One size doesn’t fit all
The envelope still dominates nonprofit direct mail, according to Paul Bobnak, director of the Who’s Mailing What! Archive. But the size carrier an organization uses often can be a toss up.
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