A Look Inside the Outside
It's important to get your envelope opened, but spending too much money on it can be self-defeating. Finding a balance requires testing ideas, new and old.
Post-its are expensive, Kinch says, but when a client could afford to use them, they’ve worked well.
“The Post-it note looks a little more like a real person touched it, sent it, was involved in it. It conveys this intangible value that a human being has been somewhere near the [package] recently,” she explains.
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