It’s important to get your envelope opened, but spending too much money on it can be self-defeating. Finding a balance requires testing ideas, new and old.

By Abny Santicola

Uppercue’s firm also affixed a personalized Post-it note to the outer of a mailing it created for the Association of Fundraising Professionals. The foundation’s president signed the note, which said, “I need to hear from you.” The message made such an impact that a donor called the president, saying he received the mailing, saw the note and called as soon as he could.