Fire Your Marketing Department
It’s making a shambles of your good work. Here’s how.
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Jeff Brooks
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Your marketing department, if you have one, is destroying you. I realize that’s an extraordinary claim for me to make, given that I know nothing about your particular marketing department.
It’s not the people in your marketing department. No doubt, they’re nice, sincere and hardworking. The problem is innate to marketing departments. As soon as marketing becomes a department, it becomes a destructive force.
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