Fire Your Marketing Department

I’ve watched this slow-moving catastrophe befall more nonprofits than I want to think about. So today, I’m going to show you three ways marketing departments kill nonprofit organizations. Maybe I can help you save yourself!

1. A marketing department is the wrong tool.
Note that I didn’t say, “Marketing is the wrong tool.” In fact, marketing is a critical tool for any nonprofit that intends to grow. But marketing as a discrete function will almost always lead you down very expensive blind alleys.