Fire Your Marketing Department

Wasted money is only the beginning. Because the marketing discipline pursues goals fundamentally different from those of fundraising, their methods are fundamentally different. So different, in fact, that you will almost always end up with two parallel messaging platforms:

● Fundraising, which is built on direct-response principles and (I hope) honed by testing and discipline.
● Marketing, which aims to create clear, compelling and consistent messages of organizational self-expression.