Fire Your Marketing Department

Fundraisers who “get” branding are miles ahead of those who don’t. But that’s not going to happen when marketing and fundraising are locked in different organizational silos. When that’s the case, they almost have no choice but to compete for budget, influence, recognition and respect.

The two mind-sets — already naturally divergent — grow ever farther apart. Instead of learning, synergy and a better product than either group could ever create on its own, you get pointless rivalries and squabbling over resources.