It's Never Too Early to Think About Next Year's Holiday Giving Campaign

As a complementary component to the Kettle campaign, Salvation Army has also provided the ability for its supporters to create their own "iKettles" that they can send to their friends via e-mail or Facebook.

Further, if your organization is running any newspaper advertising for the holidays or sending solicitation letters, consider creating a QR code of your donation page (assuming it is optimized for the mobile Web), and use your print material with the QR code as a direct-response mechanism.