It's Not Always About Ask

It's Not Always About Ask

Jan. 17, 2006

By Abny Santicola, associate editor, FundRaising Success

In addition to its usefulness in soliciting donations, the telephone is an effective tool for donor stewardship. In her book "Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition," (Wiley, 2005) author, consultant and speaker Kay Sprinkel Grace recommends that nonprofit organizations engage in "thank-a-thons."