It's Not Too Early to Think About Year-End

Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the hottest time of year for those of us in direct marketing.

Reviewing the year-end fundraising results referenced in the Blackbaud 2013 Charitable Giving Report of 4,129 participating nonprofit organizations representing $12.5 billion in total fundraising, the months of “October, November and December accounted for more than a third of the year’s overall charitable giving (33.6 percent),” with the highest percentage (17.5 percent) coming in the month of December in the U.S.