It's Not Too Early to Think About Year-End
November/December campaigns should top off properly cultivated relationships.
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Cheryl Keedy
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The report also revealed that “overall charitable giving grew 4.9 percent on a year-over-year basis,” the largest year-over-year increase since the recession. Notably, online giving also reached the year’s high in December, accounting for 18.8 percent of 2013’s online gifts with almost every sector raising more than 20 percent of its online giving during December.
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Cheryl Keedy
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