It's Not Too Early to Think About Year-End

The Network for Good Year-End Fundraising Essentials guide of online giving noted that “in 2012, 10 percent of all donation dollars came in on the last three days of the calendar year. The vast majority of those donation dollars were contributed directly on charity websites.”

It’s during year-end when organizations strategically put their best appeals forward — or some variations thereof. Dare we project improved results for the 2014 year-end campaigns over last year? Yes!