It's Not Too Early to Think About Year-End

And there’s no reason to leave it to chance when a treasure trove of 2012-2013 stats, best-performing formats and strategies for improving year-end results is available for reference.

Broadly recapping the advice of industry experts on how to cultivate and retain donors, it’s about creating a positive experience through multichannel touches that are relevant, integrated, coordinated and easy to interpret (as in “take this action”). The overall experience, if nurtured, invites increased engagement. You’ll have the attention of your donors at year-end if you do a good job of acknowledging what they’ve shared with you during the months and years preceding. Consider these tips: