It's Not Too Early to Think About Year-End

1. Invest in building stronger donor relationships throughout the year — not so much telling your story but rather telling their stories (donors, volunteers, stories from the field) with an emphasis on listening, responsiveness and respecting donor preferences. If you ask and they tell you, aggregate the data to learn more about the differences between a donor who gives just once versus a donor who commits to monthly giving, upgrades to a higher level of giving or inquires about planned giving.