It's Not Too Early to Think About Year-End

2. Consider more personal communication styles — hand-addressed fonts, ink-jet, auto pen, laser or real handwriting are a great start. At a recent Direct Marketing Association of Washington DM201 event, John Graves and Dennis Lonergan of Eidolon Communications presented “Creative Testing to Sharpen Message and Shred Costs,” in which the chart at
top right quickly summarized the comparative value of “handwritten” personalization techniques.