It's Not Too Early to Think About Year-End

3. Thank donors promptly, and ask them to give again. Universally, results indicate that including a soft ask in a prompt and personalized thank-you/gift acknowledgment is a solid strategy for getting a second gift. The probability of getting the second gift decreases after three months. And the likelihood of getting a second gift is directly proportional to the amount of the initial gift — the greater the initial gift, the more likely the donor has made an emotional connection to the organization.