It's Not Too Early to Think About Year-End
November/December campaigns should top off properly cultivated relationships.
4. Consider a welcome package as a follow-up to the acknowledgment within a few months of the initial gift. It can be as simple as a letter with an evergreen brochure. Allow the focus to be engagement — the additional ways the donor can take action (e.g., an overview of the monthly giving program).
Another gem worth considering is the Avalon Consulting FYI Blog post on “Planning for Year-End Appeals,” by TJ Hillinger:
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