They Stuck by You — Now It's Time to Say 'Thanks'
It's time to tell loyal donors how much you appreciate them
The "recession that never ends" will celebrate its fourth birthday in December. Nonprofits have suffered, employees have felt their pain and donors have had to re-evaluate their priorities.
And some of those donors have stuck by you the entire time. They kept giving, even when their income was uncertain, shrinking or stagnant. They mailed in their checks despite runaway gas prices and soaring grocery prices. They clicked to give online despite being bombarded with bad news day after day.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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