They Stuck by You — Now It's Time to Say 'Thanks'
It's time to tell loyal donors how much you appreciate them
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It's time to tell them how much you appreciate them.
Oh sure, you've been sending them receipts, annual reports and newsletters. But let's be honest — these people have shown an extraordinary level of commitment to your organization. It would have been easy to stop giving; after all, no one would be surprised if a donor cut back. Any guilt could easily be dismissed given the barrage of economic maladies we've faced.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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