They Stuck by You — Now It's Time to Say 'Thanks'

A letter 'just because'
Send a personal letter (or better yet, have staff handwrite a short note) to anyone who has given at least once in the last three or four years. Acknowledge that the donors have been faithful givers and you are incredibly grateful. Don't bring up reminders of the recession or mention how hard you've been hit by declining income. Rather, in just a few short paragraphs, say thank you and tell your donors how much you appreciate them.