They Stuck by You — Now It's Time to Say 'Thanks'
It's time to tell loyal donors how much you appreciate them
Including a membership card (does not need to be personalized) reminds your donors that they matter to you and gives them something to hold on to that consistently reaffirms this message. Or send a key fob as a membership token. Your organization (and your appreciation) will get frequent attention as donors sort through the fobs on their key chains to find the grocery store loyalty swipe card, the gym membership fob or the frequent shopper discount card.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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