They Stuck by You — Now It's Time to Say 'Thanks'
It's time to tell loyal donors how much you appreciate them
An invitation to a private phone briefing
Invite all your donors who have given for three or more years in a row — regardless of the level of giving — to be part of a telephone call to hear your president or a program staff person talk about a new project, great results or another celebratory activity. Choose someone to speak who is a compelling speaker, and be sure to begin and end by telling your donors that their faithful support is what makes your work possible.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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