iWave Launches New Predictive Modeling for Identifying Ideal Donors
Multi-Lens Modeling provides custom model templates that can be dynamically adjusted at any time, including annual giving, direct mail, mid-level giving, major giving, and capital campaign. | Credit: CNW Group/iWave
iWave, the industry's top-rated fundraising intelligence solution, announced the launch of its new custom predictive modeling feature, Multi-Lens Modeling.
iWave's Multi-Lens Modeling provides new predictive power by uncovering opportunities that fuel all fundraising programs simultaneously. The first of its kind in the nonprofit industry, Multi-Lens Modeling leverages AI, advanced segmentation analytics and unparalleled customization to match ideal donors to an organization's unique fundraising goals.
iWave has removed the drawbacks of traditional predictive models — long turn-around times to build or adjust, inconsistent accuracy, and requirements to provide a lot of internal donor data. Multi-Lens Modeling provides custom model templates that can be dynamically adjusted at any time, fueled by the industry's most comprehensive wealth and philanthropic data, and with the ability to view model results side-by-side so institutions can make strategic decisions across their fundraising strategies.
iWave's new custom predictive models include:
- Annual Giving Model - Identifies donors among lower capacity donors for annual appeal upgrades
- Direct Mail Model - Segments donors based on their giving interests to help tailor campaign messaging
- Mid-level Giving - Identifies the best prospects and donors for mid-level gifts
- Major Giving Model - Identifies major donor prospects
- Capital Campaign Model - Identifies the top prospects and donors for a capital campaign
"We've used [Multi-Lens Modeling] to see if there were any members with high capacity we didn't know about, so we could target them for the quiet phase of our capital campaign," says Kendall Valliere, Director of Development at the Jewish Community Alliance. "The ability to see different ratings based on our capital campaign [goals] versus annual giving is a real difference maker. I really like being able to adjust each [model] and see all of them side by side,"
With Multi-Lens Modeling, nonprofits can strategically leverage their entire donor database and harness the huge untapped potential within to drive all of their fundraising efforts.
"We've built this custom predictive modeling feature exclusively for nonprofits, healthcare and education institutions to give them the ability to utilize models for all of their fundraising goals and adjust models at any time to suit their priorities," said Mary Cote, VP Product. "We're excited to help pave the way for accessible and versatile predictive modeling that helps organizations further their missions."
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.
