JDRF’s Big Data Management

“They see that if they do it correctly, they get more return out of the data,” she adds. “It was an unintended consequence, not necessarily a goal, but we saw that the data wasn’t as clean as we thought. This helped encourage clean data.”

This has all led to a more efficient donor data process, which in turn has helped JDRF’s fundraisers learn more about their donors — and send them more relevant, more targeted messaging.

Lessons learned
Embarking on this process, JDRF has gleaned many things when it comes to managing and utilizing big data. Martin shares some of the major takeaways: