Book Excerpt: Plain, Corny and Obvious
As usual, Jeff Brooks breaks down what really works in fundraising messaging
Editor's note: Regular readers of FundRaising Success are already familiar with Jeff Brooks' keen insights, practical advice and saucy style. So we're thrilled that he's penned the new book, "The Fundraiser's Guide to Irresistible Communications." Here's an except from Chapter 14: "Plain, Corny and Obvious." You can purchase Jeff's book through the FundRaising Success bookstore.
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