Book Excerpt: Plain, Corny and Obvious
As usual, Jeff Brooks breaks down what really works in fundraising messaging
This is usually a mistake. In our over-marketed society, when someone's trying to get our attention everywhere we look, a whisper can have more impact than a shout.
In direct testing, an envelope with no image and no teaser outperforms one with a teaser about 75 percent of the time. A plain envelope is generally your best bet.
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