Book Excerpt: Plain, Corny and Obvious
As usual, Jeff Brooks breaks down what really works in fundraising messaging
You might conclude, then, that teasers on envelopes are the equivalent of poison ivy, that it's just a bad idea to go near them.
I don't think so. It's just that most teasers are so bad they do more harm than good. You're better off with nothing. But an envelope with a good teaser always performs better than an unmarked envelope.
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