Book Excerpt: Plain, Corny and Obvious
As usual, Jeff Brooks breaks down what really works in fundraising messaging
The main reason so many teasers fail to get their envelope opened is this: They leave no mystery. They give it away, leaving donors with no reason to open the envelope and look inside. Curiosity is a powerful motivator. Have you ever been to a nude beach? If you have, you know how unenticing it can be when everything is revealed.
Related Content
Comments
