Motivating Donors to Give — and Give Happily
Beware the Brand Experts; they can throw you off course and cost you gifts.
I have scary news for you: Brand Experts are looking for you. These slick professionals from the commercial world see your organization the way a hungry lion sees an overweight, three-legged zebra. They’re salivating at the prospect of creating a new brand for you.
When they find you and offer to build a commercial-style, super-polished, look-at-me brand — just don’t do it!
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