Motivating Donors to Give — and Give Happily
Beware the Brand Experts; they can throw you off course and cost you gifts.
Stating abstract ideals is not fundraising. No matter how elevated those ideals are. Donors give to make specific things happen, not to identify with ideals. Our job as fundraisers is not to ennoble a boring old shoe with a glowing ideal. Our job is almost the opposite of that: We connect a donor’s ideals with a gritty and specific reality, so she can change the world.
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