Motivating Donors to Give — and Give Happily
Beware the Brand Experts; they can throw you off course and cost you gifts.
(This is an excerpt from Jeff Brooks’ latest book,”The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving.” For information, click here.)
Jeff Brooks is creative director at TrueSense Marketing
and author of the Future Fundraising Now blog. Reach him at jeff.brooks@truesense.com
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