Jeff Brooks’ Top Five Must-Read Blogs for Fundraisers

On that note, for fundraisers and consultants interested in launching a blog, Brooks stresses that it’s important to be a “real person,” with a “genuine, human voice” on a blog.

“The ones that sound like a mouthpiece for a company lack credibility, even when they have valuable content. When you have a sense of it pitching a sale all the time, I don’t think that helps at all,” he says. “It’s going to be more powerful if it’s just one fundraising professional with strong opinions talking.”