A Minute With Jennifer Klopp of Helen Keller International

"I believe very strongly in the power of social media — as a way to connect people. The question is not 'how much money are you raising on Facebook,' but instead 'how are you engaging new audiences?' Social networking can be a powerful way to share with people the great work that we are doing and really get them engaged and interested. The time and effort we are spending now are an investment in our growth and the organization's future."