An Interview With Jennifer Marrapese, Executive Director, Northeast Sustainable Energy Association

FS: What advice would you give to organizations similar to yours, in size and annual operating budget?
JM: Social media has certainly become a primary way to communicate with donors and members. So anything you can do to make yourself more visible through a variety of social-media venues is helpful — as long as you have good content to share — program updates, links to other resources, kudos to members or sponsors, etc.