An Interview With Jennifer Marrapese, Executive Director, Northeast Sustainable Energy Association
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FS: How do you overcome these challenges?
JM: We are working hard to become a “must join” and “must support” organization, and to make sure our donors understand the benefits that come from their contributions. We need to make clearer that supporting NESEA is an investment — an investment in our donors’ professional networks and careers. We’re trying to help them view this relationship as a collaboration, an exchange of energy. We’re capturing the stories of our members and donors who, while attending our workshops and conferences, exchange ideas and have career-changing “Aha! moments,” and trying to find ways to replicate those “Aha! moments” so that NESEA is the organization they think of when they think of sustainable energy solutions.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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