An Interview With Jennifer Marrapese, Executive Director, Northeast Sustainable Energy Association
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FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social media and social networking?
JM: Yes. NESEA distributes a general e-newsletter twice per month to members and donors and other topical e-mail blasts intermittently based on our program schedule. We post news updates, articles and interesting links several times per week on Facebook and Twitter. We have a blog where staff and members can post their thoughts, articles and resources. NESEA also maintains accounts and profiles with other social-media networks such as LinkedIn, YourOliveBranch.org, Idealist.org, Changemakers.org and GreatNonprofits.org.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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