An Interview With Jennifer Marrapese, Executive Director, Northeast Sustainable Energy Association
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FS: Have you had any major difficulties or setbacks you’ve faced along the way? Is there anything you would do differently with your fundraising?
JM: [We’ve had] no major setbacks. But [there are] definitely things we would do differently, including making or donors feel more appreciated. We inquire about their interests and how we can create a deeper value to our relationship. Additionally, we recognize the importance of diversifying our revenue streams. It is imperative to the health of the organization not to rely too heavily on any one donor or sponsor for a particular program.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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