JFCS Takes Entrepreneurial Approach

March 16, 2009, San Francisco Chronicle — At a time when CEOs of nonprofits are bracing for severe funding cuts, Anita Friedman, executive director of the Jewish Family and Children's Services, managed to collect $600,000 in private donations at an annual fundraiser last weekend.

"We've been preparing for this moment for 30 years," Friedman said inside her San Francisco office before the event. "A social services agency in the 21st century needs to be more entrepreneurial. It needs to operate in a more business-like way, and it needs to generate earned income, in order to support its social goals and to survive."